K-Pop powerhouse ENHYPEN has just dropped their Spotify K-Pop ON! (์จ) Single featuring their soul-stirring rendition of โI NEED Uโ by BTS. Produced and released as part of Spotifyโs K-Pop ON! (์จ) First Crush campaign, the track is the first of three Spotify-exclusive covers by a stellar line-up of K-Pop artists, each paying homage to the sunbaes (senior artists) who ignited their passion for the genre.
Much more than a nod to the very beginnings of every K-Pop fanโs journey into the genre, which started with that first K-Pop artist who captivated them with their artistry and flair, Spotifyโs K-Pop ON! (์จ) First Crush campaign calls on fans around the world to unite over their shared love for K-Pop music, and the artists who started it all.
Spotify
The campaign was launched in celebration of the anniversary of K-Pop ON! (์จ) - Spotifyโs global K-Pop flagship playlist dedicated to giving listeners a platform to discover and tune in to the best from the genre. Since launching in 2014, this flagship playlist has since been โsavedโ by over 5.3 million Spotify users worldwide and racked up billions of streams for Korean artists.
In ENHYPENโs cover of โI NEED Uโ
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