Korean culture has significantly impacted various global markets, from entertainment to consumer goods. The Korean International Cultural Exchange Agency's Research Center has conducted extensive research across nine countries to assess this influence. These countries include Taiwan, Malaysia, Singapore, Thailand, China/Hong Kong, the USA, Turkey, Hungary, and Australia. All data can be found through KOFICE's Hallyu Report - and you can read about December's Hallyu Report down below!

2025 marks another milestone year for Korean content, as it continues to captivate audiences worldwide. In this detailed exploration, we delve into the multifaceted Korean Wave, from the massive success of "Squid Game 2" to the rising prominence of K-Pop and Korean cuisine. We'll unpack these cultural phenomena to understand their global impact and the dynamics that fuel their popularity.

 

1. 🦑 "Squid Game 2": A Global Phenomenon

⭐ Unprecedented Success

Diving Deeper Into January's Hallyu Trends And Their Global Impact

"Squid Game 2" debuted on Netflix and quickly skyrocketed to the top of the non-English TV category, maintaining its position for 18 consecutive d

Enjoy full access for just $1
Join over 10,000 active members!

Get Access

🌟 Special Contents for Subscribers