Korean culture has significantly impacted various global markets, from entertainment to consumer goods. The Korean International Cultural Exchange Agency's Research Center has conducted extensive research across nine countries to assess this influence. These countries include Taiwan, Malaysia, Singapore, Thailand, China/Hong Kong, the USA, Turkey, Hungary, and Australia. All data can be found through KOFICE's Hallyu Report - and you can read about November's Hallyu Report down below!

December 2024 marked a significant period for Hallyu, showcasing its influence through various milestones and trends. From captivating dramas dominating OTT platforms to the unrelenting rise of K-pop and the global appeal of Korean cuisine, Hallyu's influence has grown into a multi-faceted cultural movement. By blending tradition with innovation, Hallyu has demonstrated its adaptability and ability to resonate with diverse audiences worldwide.

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1. ๐Ÿ“บ Korean Entertainment on Global OTT Platforms

Diving Deeper Into December's Hallyu Trends And Their Global Impact

KOFICE Monthly Hallyu Re