Dive Into Korea's Thrilling Summer Vacation Trends

Korean summer heat beats record this year, Koreans and international tourists alike flock to the country's scenic spots for a refreshing escape. Based on big data from the "Korea Tourism Data Lab" and trends from "Korea in Corner," we've analyzed how locals and foreign visitors are spending their summer vacations.

Let's uncover the latest trends in summer activities and travel preferences.

 

1. Summer Vacation Trends: Marine Activities

⛱️ Diving and Surfing Leading the Way

According to data from SumTrend, the top-mentioned summer activities on social media from July 1 to August 31, 2023, are overwhelmingly related to marine activities (32.9%). Notably, diving leads the pack with 49.8% mentions, followed by surfing at 29.2%, yachting at 6.4%, and snorkeling at 3.9%.

 

🏄 Popular Surfing Spots

Surfing remains a timeless favorite, with Busan's Songjeong Beach being the ultimate hotspot, capturing 53.3% of visitors. However, new surfing destinations are rising in popularity, such as Myeongpa Beach in Goseong, Gangwon Province, with a staggering 209.7% increase in visitors since 2019, and Gangneung's Songjeong Beach, up