The influence of Hallyu, or the Korean wave, continues to surge globally, extending its reach across multiple industries from music and film to food and cultural policy. The August 2024 edition of the "Monthly Hallyu Report" offers a comprehensive look at how Korean popular culture is captivating audiences worldwide, with a spotlight on K-Pop, entertainment exports, and the growing influence of Korean cuisine.

 

🎤 K-Pop's Global Expansion: BTS’ JiMin and BLACKPINK’s Lisa Lead the Charge

Discover And Explore August's Hallyu Trends

KOFICE Monthly Hallyu Report

K-Pop, the engine of Hallyu, maintained its dominance in global charts through the talents of iconic artists like BTS’s JiMin and BLACKPINK’s Lisa. JiMin's second solo album, “MUSE, released in July, stormed international charts. The album's lead single ‘Who’ not only topped Singapore’s streaming charts but also secured high positions in Colombia and the UK’s Official Big Top 40. This success continues to establish JiMin as one of the foremost figures in global music.

Meanwhile, Lisa expanded her influence beyond K-Pop, blending her Thai heritage into her solo album “Rockstar. Released under her new label, LLOUD, the album topped Thailand’