ChoPD(Junghun Cho), the founder of ChoCo Entertainment, had an interview with Maeil Business Newspaper, where he talks about his recent activities and future endeavors. You can check the original interview here and the full translation of the said interview below.
It was during the generation of PC Communication (communication through dial-up internet access), October 1998. The music industry was turned upside down when a song with unconventional lyrics and rap, ‘Break Free’ was uploaded on the PC communication library. The moment it was uploaded, ‘Break Free’ became boomingly popular among those in their 20s and 30s, especially men, that it made a breakthrough, surpassing 100,000 downloads in just one week. This was the first time that a digital track was released through PC Communication. The person who made this unconventional step was ChoPD (whose real name is Junghun Cho), who was 22 years old then.
Record producers started trying to find out who ChoPD exactly was. Unlike ordinary singers who would debut through the stage, ChoPD debuted through PC Communication, so his face was not revealed. Several Korean record producers offered ChoPD to release an album together. Instead of suddenly releasing an album, in that same year, ChoPD established his entertainment company “Stardom”. It was a strategy to have better negotiating power with record producers.
After, he established a 50-50 venture company with the former Yedang Sound, and released his first 3 albums. ChoPD drew attention for his unique music style that features lyrics and rap that criticizes the soci
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