Can A K-Pop Idols Union Solve Industry Challenges And Protect Artist Rights?

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New sides of the K-Pop industry have emerged among fans in 2024, revealing complex challenges that aren't limited to competitive chart performances or the quality of live vocals. Many of this year’s controversies, including former member of RIIZE SeungHan re-debut as a soloist following his departure from the group and NewJeans' Hanni's testimony at the National Assembly amid the HYBE vs. former ADOR CEO Min HeeJin feud, have brought long-simmering issues into the spotlight.

Among them, HYBE’s market research leaks became a tipping point, highlighting the gritty areas of the business that have very little to do with music. These leaks, which included some personal comments about groups and idols that shouldn't have gone beyond a personal journal or private Kakao chat, fueled fans' calls for the formation of a K-Pop idols’ union. However, is that truly the answer to the ongoing chaos? Let's find out!

 

The Dark Side of the Spotlight: Current Industry Challenges

The dark side of the K-Pop industry has remained a topic of conversation over the decades. Each year, idols have fought for better contracts, wages, and treatment, while fans have pointed out the outdated and unfair practices of the industry. This year, the issues became more prominent as the industry continued to emph