BTS has officially released their special album [BUTTER] made up of two summery English language tracks 'Butter' and 'Permission To Dance'. Butter was released earlier this year and 'Permission To Dance' was released on 9th July 2021. Almost instantly, it started breaking records and climbed up the music charts, both in Korea and internationally. An accompanying music video was also released, which amplified the excitement for this special album. Global listening parties were arranged, a 'Butterful Getaway With BTS' was arranged on Naver NOW and a dance challenge was also curated by BTS for TikTok to make this comeback even more special.
Concept
The concept for this special album seems to be a light-hearted ode to summer and the cheery joy that it brings with it. At a time when the world is still reeling from a deadly pandemic, BTS brings us a flavourful refreshment to keep the spirits up. The album prefaces good days that are ahead of us and urges the listeners to revel in the glory of summer. There's nothing too serious or intense about the two songs, except, of course, the members' visuals which are unbelievably appealing as always.
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