A Genre Of Their Own: What's With The Trend Of K-Pop Boy Groups Wanting To Invent Their Own Genres?

RIIZE on X

The 5th generation of K-Pop is in full swing, and it is flourishing like never before. Alongside new K-Pop idols, a whole new generation of fans is emerging, marking a shift in trends. One such significant trend that came about with the 5th generation of K-Pop is the invention of new genres that serve as the musical identity of rookie/rising K-Pop groups.

Over the years, there have been several K-Pop groups who have pioneered certain genres unlike any other, such as SUPER JUNIOR, BTS, Stray Kids, NCT, SEVENTEEN, and more, and have been lauded for popularizing the same in the realm of K-Pop. However, in recent years, newly debuting K-Pop groups are starting off with a predefined "signature style" or "exclusive genre" but more often than not, they're arguably on the more abstract side of things.

For instance, RIIZE debuted with what they're calling the original genre of "Emotional Pop", which presents their own "emotions and vibes" to the audience. However, as many fans have noted, "emotional pop" is not quite an original addition to the range of genres already seen in K-Pop. Indeed, the nomenclature may be novel, but from what we've seen of RIIZE's discography so far, their style, w

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