In 2023, the Gyeonggi Tourism Organization conducted a comprehensive survey to understand the behaviors, preferences, and perceptions of visitors to major tourist sites in Gyeonggi-do, South Korea. This research aims to provide valuable insights to guide tourism policy, support local businesses, and aid academic and industry research. The report reflects data collected from over 14,000 participants through quarterly surveys across diverse tourist destinations.
The primary goal of the survey was to build a robust statistical foundation for understanding tourism in Gyeonggi-do. By examining visitor demographics, motivations, and experiences, the study seeks to enhance comprehension of the regionโs tourism landscape, provide data-driven recommendations for policy and development, and assist stakeholders in making informed decisions.
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1. ๐ Visitor Demographics
๐ฆ Gender & Age Distribution
Gyeonggi's Official Instagram
The survey achieved a balanced representation of male and female visitors, with slightly higher participation from females (approximately 52%).
Participants ranged from teenagers to seniors, with the largest groups being individuals in their 30s and 40s. Teenager
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