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Netflix has become the go-to place for K-Dramas and Korean variety shows with their extended collection. The platform has also promised to continue investing in the production and streaming of more Korean content in the upcoming years. As it becomes a powerhouse of Korean cultural exports, there is a frontier that is waiting to be explored—Korean musical theater.
The K-Musicals are vibrant and dynamic art forms that have been attracting global attention on the biggest stages, like Broadway, to the trendiest corners of TikTok and Instagram. The original productions and popular adaptations have become a soft power attracting tourism from neighboring countries such as China.
Their attraction lies in the ability to seamlessly blend multiple artistic elements including elaborate stages, original compositions including traditional instruments, and steller performances. Let it be in historical epics or contemporary explorations, these productions offer audiences rich storytelling and human experience.
This has propelled Korean musical theater to become the next biggest Hallyu export, but don't just take our word for it. Here's more on why Netflix should invest in Korean musicals.
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