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As K-Beauty garnered fame globally, beauty salons in Seoul, Korea have become go-to destinations. In particular, these salons attract tourists eager to recreate the stunning makeup looks of Korean celebrities, especially K-Pop idols. With their expert techniques and the latest beauty trends, these salons offer personalized treatments that promise a celebrity-like transformation, making them a must-visit for beauty enthusiasts.
The rise of K-Pop and K-Drama has significantly shaped how people view Korean beauty. As a result, many individuals are increasingly turning to Seoul not only to see its cultural landmarks and attractions but also for its renowned beauty expertise.
If you’re visiting Seoul and dreaming of a star-worthy makeover, here’s a guide to the best beauty salons in the city where you can achieve that iconic Korean glow and style.
The Popularity of K-Beauty Globally
Since the early 2000s, Korean culture has experienced a drastic rise in global popularity, with the success of beauty, fashion, K-Pop, Korean dramas, and films. K-Beauty, in particular, has become a staple in people’s beauty regimens worldwide.
Professor Hwang SeoI of Chung-Ang University noted that K-Beauty’s charm stems from its “emphasis on natural beauty and subtle enhancements that hide imperfections.” He added, "The Korean style, which promotes clear, dewy skin and a youthful look, seems to spark people's curiosity as something they want to try at least once.”
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From innovative makeup products to revitalizing skincare items, Korean beauty has stood o
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