Korean festivals have long been a magnet for both locals and international visitors, offering a rich tapestry of cultural experiences. These cultural festivals, long cherished for their unique blend of tradition and modernity, have shown remarkable resilience and growth, particularly in the aftermath of the COVID-19 pandemic. If you hope to read more insights on cultural festivals in Korea, you can check it out in the article here.
As we delve into the data spanning from January to October, focusing on key festivals, we uncover fascinating trends in visitor preferences and festival dynamics. This comprehensive analysis is based on big data from Korea Tourism Data Lab and KT Telecom, excluding the years 2020-2021 due to COVID-19 disruptions.
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1. ๐ Rising Nighttime Festivities: A Shift in Visitor Patterns
Visit Korea
One of the standout trends in 2024 is the increase in nighttime festival attendance. Compared to 2019, the proportion of visitors during nighttime and early morning hours has risen by 6.5%. This shift highlights the growing popularity of festivals held during these times, with Saturday nights emerging as prime time. Approximately 83% of festivals now feature evening
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