The charm of Korea is intricately woven into its culture and products, and this year's Korea Tourism Gift Contest has once again celebrated the nation's essence through innovative souvenirs.ย The Korea Tourism Organization (KTO), in collaboration with the Ministry of Culture, Sports and Tourism, announced the winners of the 2024 Korea Tourism Souvenir Competition. This year's competition highlighted local specialties and innovative designs that encapsulate the essence of Korean culture. From a total of 580 entries, 25 outstanding souvenirs have been selected, each promising to captivate both domestic and international audiences.
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1. ๐ Highlighting the Best of Korean Craftsmanship
The prestigious Presidential Award was bestowed upon the "Gamseonok Original Set", a luxurious K-dessert that artfully combines native Sancheong dried persimmons with regional specialties. This newly established category for local specialties was introduced to encourage the creation of unique products that reflect regional identities. The judges praised the product for its exceptional taste and marketability.
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The Prime Minister's Award recognized the "Rice Cake Tea: Aenggang hyangcha," a
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