As Korea’s leading research institute celebrates its 50th anniversary, the Gallup Korea report sheds light on the nation’s evolving preferences over the past two decades. This comprehensive report, titled "50 Things Koreans Like: Daily Life and Nature (2004-2024)," delves into the preferences of Koreans in various aspects of everyday life and nature, providing fascinating insights into the cultural shifts and constants that define the nation.

  • Period: March 22, 2024 - April 5, 2024
  • Sample Size: 1,777 respondents nationwide (excluding Jeju), aged 13 and above
  • Methodology: Stratified clustered probability sampling, face-to-face interviews (CAPI)
  • Margin of Error: ±2.3 percentage points at a 95% confidence level
  • Response Rate: 27.7%

 

In this article, let's have a look at the numbers and nature most liked by Koreans with these results. This report highlights Koreans’ deep-seated connection with nature, as reflected in their favorite seasons, flowers, trees, and mountains.

 

1. 1️⃣ Numbers: The Lucky Seven

What Koreans Are Into: Numbers, Months, Days Of The Week, Seasons, Flowers, Trees, & Mountains

Gallup

Among the numbers from 1 to 10, the number '7' emerged as the favorite, garnering 34% of the votes. Known as a symbol of luck, '7' maintains its popularity,