To commemorate its 50th anniversary, Gallup Korea released its latest survey, "The 50 Things Koreans Love," capturing the evolving tastes of the Korean public over the past two decades. The survey provides a fascinating insight into the everyday preferences of Koreans, covering a wide range of categories from food and culture to influential figures in entertainment.
- Period: March 22, 2024 - April 5, 2024
- Sample Size: 1,777 respondents nationwide (excluding Jeju), aged 13 and above
- Methodology: Stratified clustered probability sampling, face-to-face interviews (CAPI)
- Margin of Error: ±2.3 percentage points at a 95% confidence level
- Response Rate: 27.7%
Let's have a look at the various brands most liked by Koreans with these results.
1. 💎 Luxury Brands
Chanel emerges as the most loved luxury brand, securing 21% of preferences, with Gucci following closely behind for male consumers. Chanel and Gucci have remained top favorites for over a decade, with Chanel taking the lead in 2024.
Gallup
The allure of luxury brands like Chanel and Gucci, established as far back as the early 20th century, continues to captivate Korean consumers. While Chanel leads among women, Gucci i
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