In recent years, the K-Pop industry has embraced eco-conscious initiatives to lessen its carbon footprint and create a greener future. Leading entertainment agencies, such as SM, YG, JYP, and HYBE, use their platforms to raise awareness and take action on environmental issues. In particular, launching eco-projects is among the strategies of these K-Pop companies to preserve natural ecosystems.
These efforts are more than just projectsโtheyโre reshaping the K-Pop landscape and influencing global fans to adopt greener lifestyles. From producing eco-friendly products to creating forests, Korean entertainment labels are thinking outside the box to make a lasting impact.
Curious about how these top agencies are protecting the environment? Hereโs a closer look at the innovative eco-projects shaping the future of K-Pop.
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What Eco-Projects Have K-Pop Companies Started to Save the Planet?
The โBig 4โ K-Pop companies have launched eco-projects to support environmental protection and reduce their impact on the planet. Letโs find out what they are.
SM Entertainment
SM Entertainment is taking active steps to protect the environment. The company has created a dedicated fund for ecosystem protection and aligns its operations with this goal. Both its employees and artists are actively participating in projects to take care of the planet.
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SM Entertainment Funding an Ecosystem Forest Conservation Project
According to the 2021 sustainability report of the agency, SM funded the Daegwallyeong Euhli ecosystem forest conservation project in partnership with illustrator Nanan. Thi
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