The Korean drama market in the second half of the year is experiencing a surge in production costs, raising concerns about fierce competition. With significant investments from global online video services (OTT), the value of actors has increased, subsequently driving up production costs. Consequently, TV platforms are struggling to find a breakthrough amidst the shrinking advertising market.
Despite these concerns, the second half is witnessing a flood of big-scale dramas. With lavish production budgets and star-studded lineups, the competition to capture viewers' attention is intensifying, dr
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