CJ OnStyle announced on the 29th that the average daily active user (DAU) of its app reached a record high in September, thanks to mobile live broadcasts featuring celebrities such as Han YeSeul, SoYou, Ahn JaeHyun, SunYe, and Kim SoYoung.
Analyzing customer data from August 26 to September 25, CJ OnStyle reported a 32% year-on-year increase in the app's average DAU. Specifically, more than 1.3 million users accessed the app for three consecutive days earlier this month. The new program, which has been broadcast four times so far, has surpassed 10 million cumulative views, with an average of 3
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