Korea has a million different sights, all graciously compiled into several different videos and guides. When searching for the best restaurants or cafes, you’re easily able to find a list of recommendations from both locals and travelers alike. One course may take you through a series of tourist locations, while another introduces several hidden gems only a native would know.
However, there’s much more to Korea than its iconic N. Seoul Tower or Haeundae beach in Busan. As Korea continues to strengthen its global standing as a hub of cultural richness and innovation, its myriad of cultural festivals play a pivotal role in attracting both domestic and international visitors. The findings from a comprehensive big data analysis of Korea's cultural festivals conducted in 2023 provide valuable insights into visitor trends, economic impacts, and strategic recommendations for future improvements.
📈Visitor Trends and Demographics
Korea Tourism Data Lab
The analysis of visitor data from 86 cultural festivals held between 2020 and 2023 reveals significant growth in attendance. In 2023 alone, a total of 17.4 million visitors participated, marking a 5.8% increase from the previous ye
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