Korea has a million different sights, all graciously compiled into several different videos and guides. When searching for the best restaurants or cafes, youโ€™re easily able to find a list of recommendations from both locals and travelers alike. One course may take you through a series of tourist locations, while another introduces several hidden gems only a native would know.

However, thereโ€™s much more to Korea than its iconic N. Seoul Tower or Haeundae beach in Busan.ย As Korea continues to strengthen its global standing as a hub of cultural richness and innovation, its myriad of cultural festivals play a pivotal role in attracting both domestic and international visitors. The findings from a comprehensive big data analysis of Korea's cultural festivals conducted in 2023 provide valuable insights into visitor trends, economic impacts, and strategic recommendations for future improvements.

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The Impact And Insights Of Cultural Festivals In Korea

Korea Tourism Data Lab

The analysis of visitor data from 86 cultural festivals held between 2020 and 2023 reveals significant growth in attendance. In 2023 alone, a total of 17.4 million visitors participated, marking a 5.8% increase from the previous ye