According to the drama brand reputation analysis results for September 2024, 'Good Partner' took the first place. Following it, 'Beauty and Mr. Romantic' and 'Love Next Door' ranked second and third, respectively.
The Korea Corporate Reputation Research Institute analyzed 66,719,070 pieces of brand big data for 19 dramas loved by the public from August 8 to September 8, 2024, to measure consumer brand participation, communication volume, media consumption, brand spread, and consumption. A content value analysis algorithm was introduced for the drama brand reputation analysis.
Through this anal
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