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"Gen Z K-Pop idols are a different breed" - you must have heard this phrase floating around the internet. The latest generations of K-Pop idols, usually falling in the Gen Z age category are "unhinged" on the internet and "chronically online". They post on social media just like other young people their age, not just in keeping with trends but also with the current zeitgeist when it comes to humor, and one word fans use to describe this is "chaotic". This, right here, is company-sponsored chaos, and it is the hot new marketing tactic to go viral. Needless to say, it's working!
Now, what exactly is company-sponsored chaos? Well, if you've been following the K-Pop industry and trends that characterize it for at least a couple of generations now, you will have noticed a certain shift in social media usage between 2nd or 3rd generation K-Pop idols and 4th or 5th generation idols. In particular, idols from older generations had more strict regulations when it came to social media. Idol group members very rarely had their own accounts, and their group accounts were mostly handled by SNS managers or PR specialists. It was extremely rare to see a K-Pop idol like, comment, or even post anything without, we assume, prior approval from the company.
However, this environment has drastically changed recently. K-Pop groups as young as a couple of months old have full access to and control over their social media. In other words, they have license to be real with their fans, and communicate with them as they see fit. However, it is important to note that this is not exactly without superv
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