JTBC / Channel A
The Hallyu wave is most recognizable by the K-Pop and K-Drama industry. With the boundless success of these two aspects of Korean entertainment, millions now pay numerous subscriptions, follow various forms of social media, and actively look for the next big hit across the numerous streaming platforms, whether it's an addictive track they can play all day long or a television series they can either follow for weeks or binge over the next few nights.
While K-Pop and K-Drama are a big proponent of the Hallyu Wave, there are many more aspects to Korean entertainment that continue to strike a chord among audiences worldwide. Variety shows have become a mainstay among fans, with many now being made available through streaming giants like Amazon Prime and Netflix. K-Variety is a huge umbrella, home to programs that evoke all sorts of different emotions from side-splitting joy to gut-wrenching sadness.
One type of variety program that has been seeing quite a resurgence over multiple titles is the dating show genre. Most popularly known to the globe is the Netflix hit, "Single's Inferno". While on the outside it seems very Westernized, when removing this thing layer, it is a Korean dating reality show at its core.
Now, while there are many dating programs that aim to differentiate themselves, it is these foundational qualities that convinces audiences to remain until the very last episode. A quarter of the way through 2024, we've already a number of these dating programs start and end with numerous success. But one question still needs to be asked: what (continues) to make them so
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