In recent years, Y2K has become the hottest new trend in K-Pop. From reviving actual Y2K music and style, such as Lee HyoRi's '10 Minutes' and the 2000s makeup trend that it inspired, to contemporary K-Pop groups incorporating the Y2K style and sound, such as NewJeans and tripleS, the K-Pop industry is making the absolute most of this trend. However, we have to admit, we just can't get enough.
Why is Y2K so popular, you ask? Well, Y2K, as a buzzword in today's day and age, started with the Y2K aesthetic, which, in turn, came from social media and mainly TikTok. As trend cycles are said to repeat periodically, usually every 20 years, such a surge in the popularity of Y2K was predicted, especially with COVID-19 amplifying the need to escape to simpler times.
Demand led to supply and the K-Pop industry quickly picked up on the trend to bring us some Y2K bangers. Be it remakes of hits from the 2000s or modernized reinterpretations of the Y2K sound, this trend was not to be missed. Retro was already on the rise, with tracks like BTS' 'Dynamite', so Y2K found the perfect environment to grow and expand, which ultimately birthed the representative Y2K-inspired girl group - NewJeans.
With N
Enjoy full access for just $1
Join over 10,000 active members!
🌟 Special Contents for Subscribers