"Navillera" by HUN and JiMin on KakaoPage / "All of Us Are Dead" by Joo DongKeun on Naver Webtoon / "A Business Proposal" by HaeHwa and Perilla on KakaoPage
Hallyu has grown in popularity at an exponential rate. Be it K-Pop, K-Dramas, K-Beauty, K-Food, or any other sector... Each sector is thriving in its individual capacity and together as a whole phenomenon. Among the different sectors or aspects of Korean culture/pop culture that are gaining popularity, Korean webtoons are also gaining a world of praise and recognition.
The KOFICE (Korean Foundation for International Cultural Exchange) recently facilitated a survey and collected data about the popularity of the Hallyu wave (the Korean wave) overseas for 2022. This government organization releases the survey results annually.
The study revealed a lot of interesting data and information about various mediums including Korean webtoons.
In this article, we'll take a look at how the popularity of Korean webtoons has grown and some of the trends surrounding it backed by the data released in this annual government survey.
Let's find out just how much of a splash Korean webtoons managed to make in the Hallyu wave in 2022!
Assessing How Popular Korean Webtoons Have Become Overseas
How Popular are Korean Webtoons in Korea?
Korean webtoons have always been super popular in South Korea. If you're on your way somewhere on public transport, the odds of seeing the average young Korean reading a webtoon on their phone is very high.
For instance, if we consider the popularity of webtoons compared to other mediums in the industry, you might be surprised. In 2022, the data analyst company TDI revealed the most loved mobile apps by Koreans for 2022. The webtoon platform Naver Webtoon was th
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