SeJun's Instagram / Online Community
The hottest topic of discussion all over the internet globally - "Single's Inferno 2" has officially ended its run, giving us some adorable new stars to fawn over. Even if you haven't watched the show, it is impossible to avoid names like SoE, SeJun, Nadine, SeulKi, JongWoo, and more that have become keywords and trends on online forums. Over the course of 10 episodes stretched over eight days on a remote island, the hottest singles in South Korea met to find love and the result was a global sensation. This begs the question - why and how is the Korean entertainment industry also dominating the dating show game? Let's get into it!
It is no surprise that Korean cultural exports have achieved unparalleled success over the last decade, but Korean music, dramas, and films have existed for much longer than they have been popular worldwide. On the contrary, it is relatively recent in that timeline that show-makers started dipping their toes into the non-celebrity dating reality world and, almost instantly, found a cult following that remains unbeatable. Despite having produced dating-related shows for decades, particularly involving celebrities like "We Got Married", "Match Made In Heaven" etc., they have never been as popular as they are now.
Unlike K-Pop or K-Dramas that powered the Korean Wave by opening up new worlds to the audience and providing unique value to them, dating reality shows are nothing new. They have been a part of Western television for as far back as we can remember - the early 2000s, to be precise. We have "Love Island", "Too Hot To Handle", "The Bachelor",
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