Blockberry Creative
If there is one universal truth in the entertainment industry, whether that be in South Korea or anywhere else in the world, it is that showbiz exists by virtue of consumers or more specifically, fans. Without fans, there would be no film, TV, or music industry and artists would simply be diminished to a minority. At the same time, it is undeniable that consumers' demand for entertainment is insatiably endless. Balancing the tightrope of supply and demand is the world of K-Pop.
The K-Pop industry is ever-evolving with a constant influx of talent and resources that contribute to the capitalistic machinery funding it all. The more idols entertainment companies can debut, the more content they can create, and naturally, as a result, the more money they can make. With the overwhelming popularity of K-Pop all over the world, Netizens believe that idols have to now appeal to a global audience and this has affected their promotional strategies significantly.
The perceived shift in the K-Pop industry to cater to a multicultural, international consumer base in recent times has sparked a debate on the importance of domestic fans on the one hand and international fans on the other. Netizens are questioning whether success in South Korea and equal success overseas are similarly valuable or one is more impactful than another. However, rather than being an argument, this topic has taken the form of a healthy discourse where both Korean and international fans are chiming in with their opinions.
Most recently, this discussion was opened up from a thread post by a Twitter user who laid out
Enjoy full access for just $1
Join over 10,000 active members!
🌟 Special Contents for Subscribers
