Spotify - the world’s most popular audio streaming subscription service – has unveiled the year-end listening data of major playlists within the ‘K-Pop Hub,’ which connects Korean music and artists with listeners all over the world. Based on the playlist listening data from January 1st, 2021 until November 26th, 2021, the announcement comes as part of Spotify’s annual flagship campaign “Wrapped,” whereby global music trends and listening habits that have defined the year are revealed.
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Since the launch of the ‘K-Pop Hub’ in 2015, Spotify has been offering a broad collection of Korean music playlists to introduce diverse Korean genres, such as K-pop, OST, R&B, hip-hop, and indie, to its global audience. Some of the key playlists that have grown and become representative playlist brands for Korean genres within the hub include Spotify’s flagship playlist ‘K-Pop Daebak’ with 330 million followers, ‘Korean OSTs,’ ‘TrenChill K-R&B,’ ‘K-HIP-HOP +
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