Mardi Mercredi / acmé de la vie
From K-Dramas and K-Pop to K-Beauty and, most recently, K-Fashion, the Korean wave is taking the globe by storm! There was once, a couple of years ago, when tourists' shopping checklist was only K-Beauty and K-Pop-related stuff. And now, K-Fashion has made it to the checklist!
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Neighborhoods such as Seongsu-dong, Itaewon, and Hannam-dong have become trendy, to which fashion enthusiasts flock to find the newest Korean labels. Shops are filled with tourists to find unique pieces by Korea’s top brands. Myeong-dong, mecca of Korean skincare, is even beginning to catch the fashion fever, as trendy fashion brands have begun to occupy the stores once dominated by K-beauty shops.
Here are some Korean fashion brands that have enthralled Korea's MZ generation (Millennials and Gen Z), foreigners, and even Korean celebs themselves:
1. Mardi Mercredi
Mardi Mercredi
Founded by 'Peace' Hwamok Park and 'Valerie' S Lee, a fashion designer duo, in 2018, Mardi Mercredi is a renowned fashion label in Korea with their own unique flower prints and fashion-forward designs. With a French touch, the fashion house carries a lighthearted yet sophisticated look, which fashion devotees have come to adore.
Kim GoEun and IVE's An YuJin are the key figures of Mardi Mercredi.
2. ADERERROR
@jhopesfashion X
ADERERROR is renowned for their deconstructed, avant-garde streetwear. With their provocative designs and non-linear shapes, the fashion house revolutionized streetwear with their otherworldly style. With their motto
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