Lancôme Korea / Estée Lauder Korea
It is a well-known fact that K-Pop idols are not only great performers but also stunning models. International brands love collaborating with stars to promote their brands in Asia. Korean musicians have a special ability to endorse products because of their versatile personalities, unique visuals, and loyal fanbase. At the same time, for K-Pop fans, it is an opportunity to see their idols in a different setting and appreciate their impeccable looks.
Male idols have stolen our hearts multiple times by participating in clothing or cosmetic campaigns. Their partnerships with luxury brands resulted in divine and sophisticated photoshoots which strongly prevail in our minds. Here are the 6 most memorable high-fashion collaborations that male K-Pop idols have participated in!
1. NCT's JaeHyun
NCT’s JaeHyun made us skip a heartbeat this year through his collaboration with Prada. The idol has modeled for the brand in multiple Korean fashion magazines. The fans were especially captivated by the video captured for Vogue. The neat look and natural makeup combined with a slow-life atmosphere of remote Italian countryside made the idol appear even more charming than usual.
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