The era of “K-POP 5.0” is upon us, and it is being led by 1st generation’s legendary K-Hip Hop artist and producer, ChoPD - the genius behind artists like PSY, ZICO & more. Known as the “pioneer of digital music”, ChoPD is once again revolutionizing the industry by shifting the paradigms of K-Pop as we know it, this time with ChoCo Entertainment.
Towards this end, ChoCo Entertainment announced on the 18th of April: “ChoPD has long planned and prepared to bring the next generation global K-Pop group 'ChoCo' in front of fans worldwide this year".
This is especially exciting, considering that ChoPD’s own debut through the PC Communication Library in 1998 made him one of the first Korean artists to go digital, paving the way for the future. ChoPD’s trailblazing vision for the 5th generation of K-Pop will be realized through ChoCo, increasing anticipation among fans worldwide.
As the head of ChoCo Entertainment, ChoPD aims to introduce the new concept of 'Articon (Artist + Icon)' with MZ & Alpha Generations in mind, and foster collaboration rather than competition in the market by providing active support to artists for creating the music that they want.
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