JTBC / SBS
Netflix has just released its latest engagement report for the second half of 2023, which contains some interesting insights about the popularity of K-Content worldwide.
It is no surprise that K-Content is now more global than ever with more money being poured into the industry than ever before. There is also more variety available for global consumption, such as K-Pop, K-Drama, K-Films, K-Variety, K-Reality shows, and much more. So, what is the world watching the most? Let's find out!
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1. Romance Reigns Supreme
JTBC
"King The Land" was the most popular K-Content in the second half of 2023 among all TV shows available on Netflix. It holds the 20th rank in popularity and the 1st rank among K-Content on Netflix's engagement report. The impact of "King The Land", starring two of the top Hallyu stars in the world, 2PM's Lee JunHo and Girls' Generation's YoonA, continues to prove itself even today. It is no surprise, therefore, that the drama dominated viewership in the second half of the year on Netflix. "King The Land" recorded a total of 63,02,00,000 hours viewed and 3,32,00,000 views on Netflix in the second half of 2023.
Second to "King The Land" among romance K-Dramas, the 4th most popular K-Drama, and the 75th most popular TV show on Netflix in the second half of 2023 was "My Demon", starring Kim YouJung and Song Kang, who captivated the world with their fantastical chemistry. "My Demon" had 1,49,00,000 views in the second half of 2023.
This also goes to show that the world is turning to K-Dramas for their dose of lovey-dovey romance and romantic comedy continues to be
