Although he has roots as a K-Pop idol, Jay Park has transformed into a representative of hip-hop. He has helped to mold K-Hip-Hop into what it is today, forming a bridge between mainstream K-Pop and hip-hop/R&B. To further his reach, Jay Park has founded various ventures within the music industry, and just recently began to cultivate his very own soju brand.
Since he's such an influential figure, many brands and companies have naturally reached out to work with the artist. After becoming a Gucci ambassador, Harper's BAZAAR Korea invited the singer for a photoshoot. Besides the charismatic pict
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