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In the K-Pop industry, being self-produced is definitely a flex. Having a part in the entire production process - from songwriting to composition, production, arrangement, music video direction, and more, is definitely a strength for artists and allows them to have more creative freedom and control. Two such self-produced artists who are pioneering their own artistic message through self-production are from20 and HELLO GLOOM.
For those who might not know, from20 (a.k.a Kim RaeHwan, formerly of BIGSTAR) and HELLO GLOOM (a.k.a IMFACTโs UngJae) run their own creative collective called WAY BETTER that focuses on a diverse range of artistic fields such as music, fashion, video production and more and prioritizes self-expression without boundaries.
from20 and HELLO GLOOM take sole responsibility for the complete creative process that goes into their art, whether that be music video storyboarding, music production, styling, and so on and so forth.
The duo makes music together as well as individually as soloists and both have a reputation for their diverse range, versatility, and inclusivity.
As WAY BETTER continues to grow, from20 and HELLO GLOOM are going on their first European tour,
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