2025 Korea Tourism Trends: What The Data Tells Us About The Future Of Travel

Tourism isn’t what it used to be—and that’s a good thing. As the world continues to recover and reimagine travel post-pandemic, tourists are no longer satisfied with simply visiting landmarks or checking off a standard itinerary. They’re looking for something deeper: authentic experiences, emotional connections, and the ability to explore cultures beyond the surface level. In Korea, this evolving mindset is being met with bold strategies, smarter data, and fresh creativity. As a result, we see brand new must-visit Korea travel destinations rising in popularity in 2025.

The YozmDaesae Q1 Seminar, hosted in early 2025, brought together some of Korea’s leading minds in tourism, technology, and data analysis. Experts from the Korea Tourism Organization (KTO), Kakao Mobility, and TripSoda, among others, showcased how real-time data and digital platforms are changing the way we understand and manage tourism in Korea.

From the rise of festival-based travel and K-content pilgrimages to the granular tracking of how tourists move through cities and provinces, this seminar offered a rare, behind-the-scenes look at how Korea is turning visitor data into actionable strategy.

Whether you’re a tourism marketer, a travel startup, a curious traveler, or a local government planner—this deep dive into Korea’s 2025 tourism trends will show you exactly where the industry is headed and why it matters more than ever.

🎉 1. From Sightseeing to Festival-Hopping: What Tourists Really Want

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