The Korean Ministry of Culture, Sports and Tourism has released the preliminary findings of its 2024 third quarter survey on foreign visitors. This comprehensive report offers critical insights into the behaviors, preferences, and satisfaction levels of tourists visiting South Korea, hoping to check off another box on their travel bucket list.
This report serves as a crucial tool for shaping tourism policies and improving the overall tourism infrastructure. The survey results are meticulously weighted to ensure accuracy and comparability with previous years.
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1. Visitor Statistics
Korea Culture & Tourism Institute
In Q3 2024, there was an overall increase in foreign visitors of up to 4,124,000 people, marking a 37% increase compared to Q3 2023. Significant increases were also noted from China (+82%), Japan (+21%), and Taiwan (+42%).
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2. Key Takeaways
๐งณ Revisit Intention
Korea Culture & Tourism Institute
High Revisit Rate
The revisit rate stood at 54.2%, with notable increases among Thai visitors (+23.1%). Other notable increases were seen among visitors from Hong Kong, Vietnam, and Russia. Younger visitors (15-19 years) and those visiting for educational purposes showed high
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