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The global impact of K-Pop continues to grow in 2024, and the latest data from K-Pop Radar highlights fascinating regional trends across three major international markets: Japan, Taiwan, and the United States. Based on music-related YouTube video views between January 1 and December 31, 2024, the rankings show both familiar dominance and emerging shifts in K-Pop popularity.
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Let's take a closer look at which artists are leading the charts in each country—and what their success says about changing fan dynamics.
🎵 Japan: TWICE Leads in a Boy Group-Dominated Market
JYP
Japan remains a cornerstone of the K-Pop industry, and in 2024, girl group TWICE topped the rankings, earning the #1 spot with 8.36% of music-related YouTube views. This reinforces their long-standing popularity in the Japanese market, built on Japanese-language releases, consistent promotion, and a dedicated fanbase.
Following closely are powerhouse boy groups:
BTS (6.89%)
Stray Kids (6.11%)
SEVENTEEN (5.16%)
Despite the rising global dominance of 4th-generation girl groups, Japan continues to showcase strong support for male idols, with groups like ENHYPEN, TXT, and TREASURE rounding out the Top 20.
Key Observations:
Girl groups such as NewJeans (4.86%), LE SSERAFIM (4.39%), and IVE (3.38%) also made the list, but with lower percentages compared to their male counterparts.
Solo acts like JungKook and ROSÉ made appearances, hinting at the power of individual fandoms in the region.
kpop radar
Top 5 Artists in Japan (2024):
TWICE
BTS
Stray Kids
SEVENTEEN
NewJeans
🎸 Taiwan: Girl Group Domination and Localized Taste
Cube Entertainment
Taiwan emerged as a rising K-Pop market in 2024, showing significant growth in viewership. What sets Taiwan apart is its overwhelming preference for girl groups. Leading the pack is i-DLE, taking the #1 spot with a whopping 9.4%—the highest percentage among top artists across all three markets reviewed.
Other dominant girl groups in Taiwan include:
BLACKPINK (5.22%)
aespa (5.10%)
SEVENTEEN (5.07%) – the only boy group in tAn article for internhe Top 5
NewJeans (3.99%)
Notably, solo artists like IU and Taeyeon ranked in the Top 20, an uncommon trend in international charts, reflecting Taiwan’s K-Pop consumption aligning more closely with domestic Korean taste.
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